COMO Creatives Launches
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Colin Moussa, the marketer behind the opening of the River Oaks District, has launched a new real estate marketing and design firm in Houston.
CoMocreatives is a new boutique consulting firm that will offer design, marketing, branding and community relations expertise to Houston real estate developers, Moussa said. The name of the new firm stems from the first two letters of Moussa’s first and last names.
“After almost two years at River Oaks District, it was time to move on,” Moussa said. “I wanted to merge my passions for design and marketing together to create unique consumer experiences.”
Moussa began his marketing career in 2008 with Indianapolis-based Simon Property Group, working on marketing for Houston's Galleria Mall. He then joined Chicago-based General Growth Properties, working on redevelopment plans for Baybrook Mall.
Most recently, Moussa was the director of marketing for California-based OliverMcMillan’s River Oaks District. He led the launch of the luxury mixed-use district, creating marketing plans in print and online.
The Houston native has an undergraduate business degree from Baylor University and an MBA from the University of Houston.
Moussa plans to bring his design and marketing experience to CoMocreatives to create “experiences” for clients and their customers. He said he hopes to work with developers in Houston’s restaurant, hotel, mixed-use, and residential condo, apartment and townhome sectors. CoMocreatives will focus solely on branding, marketing and design — not public relations, Moussa added.
“Now more than ever, customers are seeking really wonderful experiences,” Moussa said. “It’s not just about the company logo or website, but it’s the experience they have when they walk into a retail store, a development or when they’re purchasing a townhome. It’s all about creating a beautiful and artistic branding experience from the logo to strategy.”
Moussa, who launched CoMocreatives earlier this month, is looking for a new office in Montrose. He hopes to move into the space by March and start hiring staff for his new firm.
“It’s a really exciting moment for my career and for Houston,” Moussa said. “Developers are really focused on spending their marketing dollars wisely, maximizing those dollars to reach the right consumers. I want to help them brand and target the right consumers and drive the right marketing strategy.”